Four Tips for Faster Website Loading to Improve Your Conversions

A website page loading speed defines the importance of the customer experience across your business

Why improve your website loading? Or how does website loading affect customer experience?

Let us look at a few statistics on how your website traffic and business affects with lower website loading speed:

• 79% of consumers that are dissatisfied with your website performance are less likely to buy from your website
• 1 second of delay in page load time means you lose 11% of page views
• 1 second of delay results in 7% of the reduction in conversions

Now, let’s check out how faster page loading speed affects your business and website:

• 20% increase in organic traffic as per SmartFurniture
• 14% increase in page views as per SmartFurniture
• 15.4% increase in downloads as per Firefox
• 13% increase in sales as per AutoAnything

But, how to test your website loading speed?

• Page Speed Insights by Google
• Pingdom Tools

So, let’s discuss the top four tips that can speed up your website loading and skyrocket your website traffic and conversions.

1. Host Your Website Within Australia

Because your target market is in Australia, you should look for a reliable web hosting services provider within Australia.

Why?

• Hosting your website on the server that is not local takes a lot of time to load the content on the website because it has to travel from the server’s location to Australian website, which affects the performance of the website at the users’ end
• It becomes easy for you to deal with the web hosting service provider as they are in the same time zone so support and maintenance for your web hosting becomes timely
• Well, in a way, you are supporting an Australian business to get business and your economy is maintained
• Hosting your website within Australia helps Google understand your targeting location and language easily which improves your search engine rankings within Australia

This is how your website and business are strengthened by hosting your website on an Australian server.

2. Avoid Unnecessary White Spaces

Earlier, the website developers had to write a lot of code and it used to become difficult for them to understand the line breaks and code breaks.

For this purpose, the developers started adding a lot of white spaces to their code. But, this only eases the readability for the developers because the website owners have nothing to do with the code.

And, to their surprise, unnecessary white spaces most often referred to as “bulky code” affect the website’s loading speed.

So, it is one of the most important tips to improve the speed of your website loading by avoiding unnecessary white spacing and line breaks.

Also, if that is already done, you need to have an expert to remove them for you.

3. Optimise Your Website Images

If you consider an excellent user experience, you think of having high-quality images on your website.

And, this is not at all an option, it is mandatory to have high-quality pictures.

But, those high-quality images are of a huge file size. They take a lot of time to travel from your web server to reach to your website. And, hence, it takes a lot of time to load your website.

What do you need to do?

You need to optimise your website images using various free image optimising tools such as Online Image Optimizer, Smush.it, and many more.

These tools reduce the file size of your website images without compromising on the quality making it the most important tip for faster website loading.

This makes it a win-win situation, right?

4. Choose the Right Web Development Company

Starting your own business was never that easy. But, it can become relaxing if you have the right partner helping with the same.

You should look for a website development company who has an expertise and experience in helping clients not just with the website development, but even take care of these highly important things.

This is the fourth and the most important tip to improve the website loading speed. Yes, the basic website loading needs to be taken care of by the web development companies itself.

Most businesses book their domain, host their website on an international server and then, keep on complaining that they are not getting good leads.

So, it becomes imperative to choose the right web development company in Australia that not just focuses on what’s given to them as their responsibility, but even work a little more to help you achieve more than expected.

What is your website loading speed? Is it above 3 seconds? Let’s discuss what all things need optimization in order to improve your conversions.